VP Marketing

The VP of Marketing will be responsible for all marketing objectives by developing and implementing cohesive marketing plans to increase lead generation and brand awareness. The selected candidate will set short and long-term goals for the marketing team and create and manage the marketing budget. The role requires a thorough understanding of marketing automation technology and the ability to interpret results to inform future marketing activities.
Key Responsibilities
  • Provides executive leadership and day to day management of all Global Marketing Operations
  • Organizes and executing go-to-market strategies in line with company targets
  • Develops and execute targeted marketing campaigns
  • Provides regular reporting and analysis of campaign results
  • Owns the generation of leads and nurturing via email and social media marketing
  • Implements measurable strategies that will drive hard revenue goals and increase awareness
  • Works closely with Sales and Customer Success teams to identify and win new and upsell opportunities
  • Creates, organizes, and owns all marketing collateral
  • Establishes best in class web presence that drives prospect engagement and supports aggressive lead generation and awareness growth goals
  • Regular website updates, maintenance, and marketing updates/announcements
  • Monitors, drives and coaches the marketing team to adhering to the operating rhythm
  • Fosters an organization of continuous productivity improvement in partnership with senior leadership to identify opportunities to streamline and enhance marketing through optimization and targeted campaigns
  • Supports the annual planning process across the marketing organization by providing factual insights into structural, segmentation, people, operational and enablement opportunities and risk
  • Ensures the marketing team is fluent in the complete breadth of our products and services
  • Partners with Leadership to develop enablement plans tailored to regional goals and objectives
  • Owns marketing communication and leadership meetings, ensuring that communications and meetings are effective, timely and provide the correct balance between internally focused activities and externally facing activities
  • Participates in marketing events such as seminars, trade shows, and telemarketing events
Required Experience
  • 10 – 15  years of experience
Desired Qualifications
  • A four-year degree from an accredited institution, equivalent qualification or experience
  • Professional marketing experience in the higher education domain
  • At least 10 years of direct, well-rounded marketing experience
  • 5 years of leadership experience with the ability to motivate and provide professional development
  • A hands-on collaborative style of working is a must
Desired Skills
  • Proven relationship builder; internally and externally
  • Passionate about success/enablement and has proven track record driving lead generation through optimizing marketing operations
  • Executive with proven track record of developing talent and inspiring/motivating teams to drive high performance results and business outcomes
  • Proven ability to lead and scale marketing operations of significant scope through growth periods
  • Demonstrated expertise and success in the analysis, design, and automation of business processes
  • Data driven with a deep experience leveraging business analytics to drive actionable results
  • Strong influencer with a proven ability to develop strong working relationships in a matrixed, global environment and establishing a high level of credibility across functional lines of business (i.e.: Sales, Client Services, Business Operations)
  • Excellent track record in cross-functional leadership roles, earning the respect and trust of colleagues, subordinates, and managers alike
  • Ability to juggle multiple initiatives simultaneously as well as effectively collaborate across teams and to work in a diverse, fast paced environment
  • Demonstration of excellent communication skills, both written and verbal, communicating effectively with customers, executives, leaders, program/initiative owners, stakeholders, and other audiences as well as delivering presentations before large audiences
  • Results orientated with strong decision-making skills and the ability to prioritize multiple objectives while meeting aggressive deadlines